Our Team

meet the team

Our team boasts over four decades of expertise in the construction sector, complemented by a globally acknowledged proficiency in geopolymer chemistry and its uses. We produce GeoCement among other geopolymer-based products, and work with our sister company, Sustainable Construction Solutions, and our partner, Constructions-3D, to develop and distribute 3D construction printers, mixers, and other equipment for the application of geopolymers.

William Hoff, Founder, Senior Advisor

With over 42 years of experience in construction specializing in concrete, structural iron, and crane operations, William brings unique skills to Geopolymer International.

As an avid entrepreneur passionate about sustainable building materials, William started the company “Out of the Box Construction” in 2015 to lower the cost of building innovative structures using the latest technologies.

His current focus is on geopolymers, 3D concrete printing, and modular housing. William is taking a supportive position at GPI and looks forward to spending his free time vacationing and fishing with his wife Ghanima.

Tarek Maassarani, Chief Executive Officer

With over two decades of diverse experience under his belt, Tarek has been at the forefront of initiating, designing, and steering work teams and complex social and ecological sustainability projects across the US, Africa, Middle East, and South Asia.

Tarek’s journey has been anything but conventional, spanning roles such as lawyer, climate advocate, organizational consultant, dialogue facilitator, author and filmmaker, Georgetown professor, Guinness world record holder in long-distance kick scootering, and conservation researcher, living amongst hippos and elephants in a tent at the edge of a Namibian national park.

Waltraud Kriven, Senior Technical Advisor

Born in Eisenstadt, Austria, Dr. Kriven is a Professor in the Department of Material Science and Engineering at the University of Illinois at Urbana-Champaign. She also serves as an Affiliate Professor in the Department of Mechanical Science and Engineering. Dr. Kriven earned her Ph.D. in Solid State Chemistry from the University of Adelaide in 1976, following her B.Sc. (Hons.) and B.Sc. degrees in Physical and Inorganic Chemistry and Biochemistry. Her research focuses on advanced materials, including geopolymers for sustainable reconstruction and affordable housing.

Jerry Crute, Chief Operating Officer (Interim)

Jerry has an MBA from Johns Hopkins University, Carey Business School, a Bachelor’s degree from the University of Maryland, and over 20 years of Finance, Accounting, Real Estate, Project Management, IT, Investment, and Office Operations/Human Resources experience managing operations in the public, private, and non-profit sectors.  In his free time, Jerry enjoys skiing, surfing and playing hockey and is a former rugby player.

Jasmine Lopez, Operations Support

Jasmine Lopez, a Political Science student at UC Davis, is passionate about community, advocacy, and legal reform. Raised in California’s Central Valley, she focuses on climate justice and housing policy. She brings experience from government, legal, and nonprofit roles, and has held leadership positions in student government and the pre-law society. Her strengths include research, public outreach, and internal program support. Outside of academics, Jasmine enjoys watercolor painting, nature, scrapbooking, and family time.

Eva Wang, Operations Support

Growing up in southern China, Eva is currently an undergraduate at the University of California, Santa Barbara, studying Asian culture, politics, and language. She has built experience in journalism and marketing, with a strong interest in global sustainability and how innovation can improve infrastructure and everyday living. Drawn to Geopolymer International’s mission and early-stage momentum, Eva is excited to support its operations and growth. Outside of work, she enjoys reading, hiking, and traveling, and values cultural exchange as a lifelong pursuit.